Showing posts with label latin. Show all posts
Showing posts with label latin. Show all posts

Saturday, February 11, 2012

Be Happy. Be Audacious

Two days ago, I was in the train from Cologne to Hannover and I read the following words in the HBR magazine:
Now is the time for audacity, not austerity.
It's curious to read these words from a HBR editor, but Scott Berinato pointed out the key point for those who watch these days the news: Should Europe focus more on promoting innovation and employment or keep on with deficit's corrective measures?

I know it's a difficult question but making the wrong decision could change the future of the European Union as a whole, and therefore, the future of those who live under the 12 golden stars' flag.
What's going to happen? What are Europe's goals for the next few months? And for the next 5 years?

Looks like we cannot link our professional future to those decisions related to european and national policies, so what can we do?
"Be Happy. Be Audacious" are the words from Adi Ignatious, HBR's Editor in Chief. (HBR, Jan-Feb 2012), and probably reflects perfectly the philosophy of this Blog.
I'm not sure if "audacious" is the right word but under the economical perspectives of these times we're living, we should look back and read the Eneida, from Virgilius (70 b.C - 19 a.C), and its wonderful statement:

Audentes fortuna iuvat. (Fortune favours the bold) 

Good luck!

Sunday, January 15, 2012

Innova vel mortuus est

"Renew or died" is a maxim for all companies these days, no matter what's your business.
As part of my lecture about Competitive Innovation, I carried out a research through the Oxford English Dictionay about the real meaning of Competitive Innovation. 
" Innova vel mortuus est "
 
Competitive Innovation:  to make changes in something established, especially by introducing new methods, ideas, or products in order to become as good as or better than others of a comparable nature (our competitors).

Innovation from Latin innovatio(n-), from the verb innovare
noun
[mass noun] the action or process of innovating:
innovation is crucial to the continuing success of any organization



Innovate (in¦nov|ate)
verb  
make changes in something established, especially by introducing new methods, ideas, or products:
the company’s failure to diversify and innovate competitively

competitive (com|peti¦tive)
adjective
As good as or better than others of a comparable nature:
a car industry competitive with any in the world