Disruptive Innovation vs IT Innovation

What makes the end of 20th century and the beginning of the 21st century different from other periods of history is not the Arab Spring, the International Debt Crisis or the end of the Cold War. What makes different this period of time from others is the speed of the changes take place.

We see everyday in the news many new advances on IT, specially on the internet field and there are so many companies that are focusing their innovation processes and strategies on a change of the IT model: social media, cloud computing, or any other high tech device.

We have to face that although social media seems to be here to stay, it's still a baby and it can and probably do change in the future. Sometimes we trust on foreign adn new technology more than in our own team and their ideas. Sometimes, these ideas, simple and in one way disruptive, would probably set a competitive advantage for your company in comparison to others.

I post here this video to teach you that although important, IT is not the only kind of innovation or developement we can achieve. Sometimes the success comes with something more simple.