"Everything changes and nothing remains still... and... you cannot step twice into the same stream"
To ilustrate my presentation about Competitive Innovation on the Innovation Day in Göttingen, I developed a matrix to show the students the importance of a continuous process of innovation inside the company.
Although some of the managers and business people think we are in an unfixed market, probably they don't realise how fast the changes are taking place. Everything changes and nowadays these changes are coming at a high speed like never before.
As Heraclitus said, nothing remains still and it's really hard for a company to be competitive for more than 10 years with the same product (in some markets, you're out in two or three years...)
Peter Drucker expressed it with the following words:
"An established company which, in an age demanding innovation, is not able to innovate, is doomed to decline and extinction."
Remember that Innovation is not a gag. The use of innovation in your daily business life would make the difference in the mid and long term between successful and unsuccessful companies.
Where do you want to be in 5 or 10 years?
Be safe in the knowledge that out there in a garage somewhere is an entrepreneur forging a bullet with your company’s name on it.You've got one option: you have to shoot first.
No comments:
Post a Comment