The decadence of successful companies

It's hard to succeed in today's world, compiting with high level companies and with continuous changes in technology. This is so true that the 80% of new business go bankrupt in the first two years.
The other 20% survives and the lucky ones may also achieve a leader position of their market or product.

But sometimes, companies and managers think that the decisions, strategies and products that were successful in the past will be successful in the future. So the leader feels confortable and stops thinking about improving.

The main problem is that the leadership of a market or a product is hard to maintain due to high competence so if you feel confortable with your market possition is possible that you're becoming lazy and someone else would be the new leader in a short time.

Success - Confortable Position - Relax - Decadence

Hurry up! Innovation saves company's lifes!