If you look the video, you'll see the fantasctic work of our NASA fellows, but you're also going to see the human footstep in the world. About half a year ago I presented my Industial Engineering's final project and I decided to start with a picture of the world at night so you can see a world full of light as in the video. Then I put the same picture but taken 200 years ago: you can't see anything.
Are we changing the world too fast? Are we applying our knowledge to implement and develop new products and services under the prisma of green eficiency? How can we take advantage of the new tendences in the world market? 5 easy Tips to succeed in this area!
1.- Demand in your business green energy. It's a little bit more expensive but some energy companies provide this kind of energy that cames from solar fields, windmills, etc.
You can also get a certificate that you're using only green energy.
2.- Start a non environmental policy. Get some Environment certificates such as ISO 14000 or symilars. It takes time and money but in the long term you'll see that it worths the effort.
3.- Decrese your carbon footprint! Use local materials and providers to avoid long transport distances. The nearest is your provider, the green it is!
4.- Ask your provider to do the same: Environmental certifications and green energy. And ask them to do the same ith their providers also!
5.- Finally, Sell your product as a green product. According to McKinseys publication "The vanishing middle market" (Nov'05):
Executives recognize that premium and no-frills offerings are squeezing middle-of-the-road products and services in many industries. Our study of 25 industries and product categories in Europe, North America, and on the global level shows the extent of this phenomenon, known as market polarization.1 We found that, from 1999 to 2004, the growth rate of revenues for midtier products and services trailed the market average by nearly 6 percent a year (Exhibit 1).
My advise: Make a Green brand a High End brand
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